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The Color Green

Kite uses a lot of green. And green’s a solid color, but there are a lot of solid colors out there. What makes green more deserving that orange, or purple? It’s a valid point. Really, we just saw a site that had a shade of blue on it that we really liked. We wanted to rip it off, but we’re a too stubborn. We take pride in being original, you know? So we took that shade of blue, swapped the blue values in the hex with the green values, and made the exact same color. Except, you know, green. At Kite, Inc., we have a tradition of innovation that stretches back decades.

We also feel that once you have one good color, it’s really a lot of work for one day to come up with another one. Let’s just make the color we already have like, 15% lighter and use that. We’re really working up a sweat over here.

Welcome to Kite

This is what a standard post looks like. You might be looking at the blog view, which shows this post alongside many others. Or, you might be looking at the single view, which shows it all by its lonesome. Kite exhibits a lot of continuity between the two views, preserving the post meta appearance, the colors and overall shape of the post container, and the controls that allow navigation between posts. That visual continuity is also present when you go from a small screen to a large one.

If you’re looking at an index view, you’ll also notice different color schemes for each post as you scroll down the page. A little variety pleases the eye, and patterns form as colors cycle through the background, the text, and the accent areas in predictable ways.